Business Owners Must Know How Do You Create A Brand To Be Successful In 2021

Building a strong brand is the key to a brand's sustainability. Because if we imagine that one day the brand does not need to rely heavily on marketing. Have to shoot ads every week, but people still remember, talk about and always buy products from our brand. How good will it be?

If you want to start building a strong brand Read on for tips on how to build a successful brand in 2021, including how to use Mandala Analytics as a Social Listening Tool to help business owners gain insights over other brands. in the market to the next level as well.

What is the brand?

Before starting to build a brand Let's look at the meaning of the brand to understand first. New business owners will get an overview of what a brand consists of.

A brand is everything a brand owner wants people to remember. and recognize that this is your brand. Because the brand owner must use the brand to draw attention from the target audience to become customers. Therefore, brands consist of visual content such as website design, logo, brand colors, business cards, and tone of presentation. and goals of the company, etc.


5 steps to start building a successful brand

1. Determine the target audience

The key to starting a brand and sell service products It's about knowing who your target audience is. It's easy to start by looking at what your products and services are. And who do you want to sell first?

For example, a "milk tea brand", an aspiring customer is a milk tea aficionado, but one trick is to choose a more specific target audience to make the brand stand out. Customers can easily distinguish brands from competitors. and have fewer competitors Therefore, the target audience may be "People who like milk tea that are tasty but not fat, contain less sugar and less calories than usual."

Audience targeting makes it easier for business owners to choose the right content, design, and even marketing strategy to communicate with their brand's consumers. But if you still don't know the clear target audience, it's okay. Brand owners can start exploring. and create a more clear target audience as follows

Existing Customers Review: Does the brand have customers now? If so, then go and see how old the customers are, where they come from, what they buy, and what they like about the brand.

View Competitors' Customers: See what customers are targeting your competitors. Are there any chances your brand can respond to the market?


Mandala Analytics Dashboard

Mandala Analytics will give you an advantage in targeting your brand's audience. And even more competitors by helping collect information from search terms by brand name or product name. that brand owners can see exactly who the customer groups are interested in, such as gender From the above example

Build a target audience: Once you've got the information, start building a clear brand audience. Examples can include preview, profile, age, gender, location, likes or mandalasystem.com dislikes, and behavior, etc.

2. Create Brand Position

Brand Position is the positioning of the brand. or service products When brands understand their target audience This will make brands understand their own position more. The trick is, when positioning, think about how the brand is different from the competition. Then what will create a distinctive feature that makes customers choose our brand?

Brand position example in terms of price and quality

For example, the target audience is people who are health conscious number one. have middle to high income Paying for high quality products safe without chemicals Therefore, the position of the brand that sells this group of people is not a brand that everyone can buy. but will be in the high quality group And the price has gone up.

Mention & Engagement of Brand A

Mention & Engagement of Brand B

Mandala Analytics also helps determine Brand Position. If you already have a brand, you can see how your engagement or mentions on social media are now relative to your competitors. How as the example shown between brand A and brand B?

3. Choose your name, logo and brand image.

brand name selection

A brand name is like a name a brand wants its customers to know. Good naming will keep your brand in the minds of customers forever.

Examples of brand name ideas:


Business-Corresponding Names : Names that are meaningful about the product or service, e.g. flower shop, "Florist" brand name.

Emotional Names : Names that are read that evoke certain feelings or emotions, such as "Freshy", "Sleepy".

Name based on origin: Name derived from the creator or origin of the brand, such as "Ford", "Oh my God".

Compound Names : Names that come from a combination of words, such as "Facebook."

Abbreviated name : An abbreviated name that is easily recognizable, such as "BMW", which stands for the German "Bayerische Motoren Werke" and the English "Bavarian Motor Works".


logo design

A good logo must be easy to remember. and meaningful Customers should see and speak their brand right away.

Examples of logo design ideas:

Badge: A combination of symbols or letters, such as Starbucks.

Mascot: Character logos, such as Wendy.

Font: Use letters as logos, such as IBM.

Icon: Use an image like a bird on Twitter.

Combination marks: logos that use the company name. and combined pictures like Taco Bell


brand image

Image makes customers remember And identifying the brand when you see it is like creating another identity.

Contains important parts:

Brand Colors: These are the shades used in the entire brand, such as on your website, logo, or product packaging. And color can also have a psychological effect on customers, for example, red can stimulate hunger. Suitable for use in restaurants

Font: same as brand color Fonts are visually impactful to customers, for example, the sans-serif is modern and friendly.

Images: Images and illustrations applied to products, websites, and brand advertisements, how they are arranged and decorated.

Once all the information is provided, designers, graphic designers, and marketers will work out exactly what their brand identity is.

4. Communicate the brand's story

Brand stories are the "reasons" behind business. Think about the reasons, inspiration, or origins of how a brand came about. And how can it have a positive effect on consumers?

An example of a restaurant brand that wants the family to be healthy and doesn't want the family to be poisoned. and pesticide residues, thus growing organic vegetables that are grown by themselves and delivered to customers.

Customers who read the brand's story will understand the background, remember who they are, and the value the brand creates for its consumers. It is one of the factors that customers decide to buy products and services at all.

5. Share your brand with your acquaintances.

Once the brand is created The business owner must share the brand's information with the people as much as possible.

Channels that should be shared:

Ecommerce Store : Create Store Page Enter complete content such as product and service information, ordering channels, contact information channels. and decorated to match the image set

Social Media: A Brand Awareness Tool and attract people to follow Brands should create content. share story and create engagement with people

Marketing Campaigns: Helping Promote Sales Encourage people to try to buy products and services of the brand. Use it as a special promotion, promote through influencers. Or organize activities for people to join in the fun.


The trick is consistency. Because the consistency makes people who view your profile see that the brand is still moving. exist and reliable This is essential to developing a strong brand.

Top mention content in Mandala Analytics

if no idea Don't know how to do content to promote your business, you can use Mandala Analytics to see ideas for creating content to promote products that people are interested in, such as likes, emojis, shares or comments from a channel. via social media The brand does not have to waste time. Waste of money trying to make content that doesn't meet the needs of consumers in the first place

Summary of steps to build a successful brand.


1. Define your audience: A specific goal gives the brand a distinct identity. Customers can easily distinguish brands from competitors. and have fewer competitors


2. Create Brand Position: How can brands be different from competitors? Then what will create a distinctive feature that makes customers choose our brand?


3. Choose a name, logo and brand image: how to create a memorable brand identity


4. Communicate the brand story: Pass on the ideas and reasons behind the business.


5. Share your brand with your acquaintances: Choose the right channel for your business. and must be done regularly