5 Steps To Get Content Writing Ideas To Sell Products Using Mandala Analytics

Marketers or business owners have heard of the saying "Content is King"? The fact that brands are able to get customers to stop their hands from sliding their mobile screens to read what the brand is trying to offer. Or spend time on our brand's products and services on behalf of others. That's why our brand content has to be attractive. and more beneficial to customers Therefore, brands must pay attention to creating effective content.

This is why marketers or business owners should not miss articles on finding ideas, writing content, selling products to customers who want to buy from using Mandala Analytics, a Social Listening Tool that helps meet business needs by using data. Really happened in the online world to find Insight that happened here.

5 reasons why Content is King

1. Content builds confidence in the target audience.

Over 96% of consumers will not immediately believe the ad they see. Therefore, creating quality content can make customers believe what the brand is saying. And according to the report, 76% of marketers are successful in building consumer trust through their content.

2. Content helps brands understand their target audience.

Brands will not be able to know what their target audience wants. If the content does not come out to test and measure what kind of content is consistent with the likes, needs, or attitudes of the target audience.

3. Content gives brands the opportunity to offer something unique.

If the brand does not create content Business value is limited to the product or service. And the people who will know the advantages of the brand will be only the group of customers. Therefore, making content to promote products And service to the target audience is what makes brands able to offer benefits to customers. and offer something better than the competition before the customer can make a purchase.

4. Content creates sustainability for brands.

Brand-generated content will always be on your website or social media. and can be presented to the target group at any time Including can be adapted to meet the needs of customers as well.

5. Content helps to make SEO better.

In 2021, doing SEO is not only about using the right keywords or putting blacklinks on the page only. Brands need to create quality content. It also has credibility to make the brand do SEO successfully.

5 steps: Find content writing ideas with Mandala Analytics

After brands understand more about how good quality content can be useful in any way. In this section, the Mandala Analytics team will raise the function. and an example for marketers And entrepreneurs see how tools can help brands discover ideas. How to create quality content that customers want to buy? By taking it as an example case of making perfume review content.
In the study of the data, the search term was used as "Review+Perfume" and "Review+Perfume" during 1 Nov 2020 - 30 Sep 2021 are inserted into Mandala Analytics tool, after which the system will process the relevant data on the Dashboard page.

1. Find trending content ideas with Cosmos Trends

If a brand doesn't have an idea to create content yet. Or when you already have some ideas, but update the trend to make content to keep up with trends. In order to get more people interested in your brand's page by sticking with the trend, the Mandala Analytics team recommends using a function called Cosmos Trends.

How does Cosmos Trends help create content ideas?

Stay up to date with what's happening in real time on Google Trends, Twitter, Facebook, Instagram and YouTube.

See how people in Thailand now And foreign countries around the world are interested in what? Or what issues are you discussing?

Find out how to use words, emojis, and hashtags that people are interested in in your content.

Examples of using Cosmos Trends in content creation

When brands update the trend on Twitter on Oct. 10, they will find that people are paying attention to #Shopee1010xYoungjae and #Shopee1010xYinwar Ranked 1st and 2nd, respectively. Now, if brands such as perfume brands want to play with the trend, they can use this hashtag to sell promotions during the Shopee10.10 festival to people on Twitter who use this hashtag. our brand

2. Browse content from pages that people are interested in with Top Channels.

In the Top Channels function of various social media channels, brands can click to view the Top Pages with the most people in order. For example, in the example of browsing the Top channel of Facebook, it can be seen that the page that has created perfume reviews content that is the most interested in number 1 is "Sp Saypan". Brands can scroll through posts from different pages. or click to view the page directly For a look at all the page content guidelines that have happened and try to apply it to the brand's content again.

An example of the page "Sp Saypan" has opened a group. "Review of the mother, right and good by Sp Saypan" shared a review and a prize was given away for the perfume review contest. or cosmetics Encourage people who like to see reviews to follow. and encourage people to use the product to help review, share with others and win prizes The brand itself may try to use this idea to encourage customers who have bought perfume to review and win prizes. To attract customers who are hesitant to buy as well. According to a Forbes survey, 81% of consumers trust recommendations from friends. or family rather than business Therefore, words from general customers that the brand does not employ are highly reliable in the eyes of consumers.

3. See how to create content that people like with Top Mentions

If we are a perfume brand and want to know how to make a brand's perfume review content to get people interested? You shouldn't miss using Top Mentions to look at the content from the pages that people are most interested in engaging. For example, press an emoji, comment, share or watch a video. Depends on the objective that you want the most amount. Or you can choose to be the highest total participation amount like the example in the picture as well.

When you click to see the Facebook page that people are most interested in posting. And try to study the content to promote the sale of perfume from the page. "Fifth.avenue", brands can look at how to use words to get people interested as an example of how to create content. For example:

Let's start with the problem that people are worried about → no problem of stinking, sweat, strong body odor. , help increase confidence, make it attractive Fascinating in its own way

Continued with the reason to use → The perfume changes according to the unique sweat smell, 4-6 hours lasting, more than 200 real user reviews.

Closing the sale with a promotion → Good smell fights covids 50% discount within this month, limited to the first 50 people only

Don't forget to clearly include product details → smell, size, transportation, shipping price, contact way.

4. Choose brand-related content with Keyword & Hashtag.

Perfume brands that don't know how to use the word And what hashtags accompany the content of good perfume reviews? You can find the words that people are interested in in the Keyword & Hashtag function that arranges the words from the most engagement to the least.

Examples of 5 words you can use in your content

6.7% perfume
Smell 3.2%
2% review
price 1%
Sweet 0.7%

Examples of 5 hashtags that should be included

#Perfume 6.5%
#review perfume 4.7%
#Women's perfume 1.5%
#It's good to use. Tell me 1.3%
#It must have 1.1%

And if brands want to see what posts are posted in different words or hashtags, they can click to see relevant content. For example, #perfume reviews, perfume brands that want to use this hashtag can go and research what words to use in this hashtag.

The page "Proxumer - Promotion" begins the perfume review with the words "Give a trick #Choose perfume according to 12 zodiac signs. Fragrant that enhances the charm to the max. It's not a Moo type, but it's a choice of perfume according to personality, habits according to the zodiac, to be right with us. What kind of zodiac do we use? Add charm to increase the brightness of those who want to look. Let's go see which one is worth using."

The fragrance reviews of this page can be targeted towards a broad audience. Because the review according to the 12 zodiac signs can attract every zodiac sign. And the more you say that you don't have to be a Muay Thai, you can choose according to your habits or personality as well. The more it is a review that everyone can read. Brands that want to sell perfume without a specific group should use it as an idea to promote their perfume.

5. Study questions and content to answer questions that people have questions with Questions.

Request in Questions

For an example of a Request question type in Instagram Questions, you can find the page content. "creatrip.thailand" that asks the reader "Want to know what perfume idols use?" This encourages readers to want to read about which idols use what perfume. in case you try to compare it with yourself and try it out

The brand itself, if you want to try to create content that answers questions or problems, try this function, study the content guidelines of different question types and try to adapt to the product, for example, what kind of personality perfume should you use? Ready to compare with famous stars for customers to understand more like an example

Additionally, if brands use brand-related search terms in Mandala Analytics and then try the Questions function, they can help them find problems that customers ask about their brand. which can be used to make content to answer problems as well

Summary of Content Writing Ideas to Sell Products with Mandala Analytics

Functions that can be used as an idea for content creation


If you have any further questions, you can ask via Live chat https://www.mandalasystem.com/

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For an example of a Request question type in Instagram Questions, you can find the page content. "creatrip.thailand" that asks the reader "Want to know what perfume idols use?" This encourages readers to want to read about which idols use what perfume. in case you try to compare it with yourself and try it out

The brand itself, if you want to try to create content that answers questions or problems, try this function, study the content guidelines of different question types and try to adapt to the product, for example, what kind of personality perfume should you use? Ready to compare with famous stars for customers to understand more like an example

Additionally, if brands use brand-related search terms in Mandala Analytics and then try the Questions function, they can help them find problems that customers ask about their brand. which can be used to make content to answer problems as well

Summary of Content Writing Ideas to Sell Products with Mandala Analytics

Functions that can be used as an idea for content creation

Cosmos Trends: Follow trends in real time.

Top Channels: Pages that people are interested in.

Top Mentions: Content that people like

Keyword & Hashtag: Content words

Questions: Content related to questions.

The snippet from the article illustrates how Mandala Analytics makes it easy for brands to create quality content from online snippets. Just use the tool to get directions from successful content. Then apply it to the brand and product. The brand can save time. And reduce the cost of trying to make content to test the market to see if people will like it or not.

But keep in mind that there is still a lot of good information waiting for brands to uncover, whether it's customer feedback on the brand, strengths and weaknesses, or tracking competitor marketing activities in real time. To create a business opportunity that outperforms competitors from other functions in Mandala Analytics,