Using YouTube For Business: Lauren Luke The Makeup Mogul

Real folks sell actual issues, and in Lauren Luke’s case, she sells really good things. Lauren was neither a born businesswoman nor invested much in terms of money to earn the "Makeup Mogul" title. A easy 27-yr-old single mom with just three issues in hand, she now has a world-vast presence within the magnificence market. These three things are her make-up expertise, a video digicam and her make-up bag. And now, red high neck zip back long sleeve bodycon dress she has changed her simple life with an distinctive client base worldwide. A cab dispatcher in her early working days, she give up her hated job to turn out to be a make-up artist the world would look up to. And she did it so simply that it received her all the eyeballs she may ever imagine possible, and fame and fortune too! However, this did not happen overnight. She worked very laborious at combining her ability with a technical concept that’s working for everybody - using YouTube. For the past two years, she’s been showing in self-created "how-to" movies on the different elements of makeup.


In these videos, she talks to you casually. She’s direct, honest, humorous and personal, and speaks with none extravagance, boasting and ballyhoo. Soon, users asked her if she could reveal the usage of her merchandise on the net. This gave birth to the idea of constructing on-line movies showing folks how to do eye make-up. There you could possibly see her, sitting on the floor of her apartment, holding up her make-up brushes and facing a really basic video digicam, telling viewers world wide just learn how to get the proper make-up effect. Her consideration to detail, although evident in her make-up skills, doesn't extend to getting that snoring pug out of the room whereas she demonstrated beauty products in her on-line tutorials. This simply exhibits how earthy and pure she is, and the way keen she is to get ahead in life rapidly and merely. Her videos are neither sophisticated in fashion nor are they edited.


Shot at residence, they're compelling since they are in full distinction to the glitz and glamour of professionally made movies. They are simply plain in-your-face info segments on the best way to do your face in 5 minutes, about mascara or what have you ever. By posting them on YouTube with the username panacea81, she hit on this rising medium which works by being a web-based video sharing group. Instantly, she reached out to hundreds of thousands of women who didn’t know how you can gown up their faces to accentuate their features greatest. At their request, she demonstrated the look of Britney Spears, Amy Winehouse or Cheryl Cole and Leona Lewis’ model within the music Bleeding Love - one thing that viewers have watched 2.Three million times! She continues to sell magnificence ideas and products in a earlier than and after format, in order that viewers can see a a lot reworked Lauren with the right utilization of the product in query.


In an age the place persons are tired of being talked down to by specialists who know methods to put on the proper make-up, who look as poised as we may by no means be, as perfect as a china doll, and as chic because the cover woman of a style magazine, Lauren Luke's usage of YouTube for advertising is a welcome change. "No, she’s our present-day Everywoman," says New York Times, "who’s speaking to you and me, to the lady next door, and to the girl in the street. The following part reveals you the power of YouTube to get your message throughout. It isn't simple however it isn't that powerful, both. All you want is to do something that strikes folks on the correct be aware. Check out how Luke did it whereas also studying some suggestions that could be useful to you. Because her revolutionary "Marketing through YouTube" mannequin has helped change people’s angle to buy cosmetics after viewing an online tutorial, it compels trend magazines to query their place within the enterprise.