Blogging Best Practices Data We Can All Learn From

If readers find your writing useful, they will share it and return to your blog for more. In other words, readers are part and parcel of your blog's marketing team. However, they must also be receiving something in return. Informational content is key to this. Take a look at some companies you do business with. Your doctor, your lawyer and even your contractor are likely to be writing a blog that is industry-specific. 81% of companies consider blogging to be important, useful, or crucial.

A blog is simply a tool that can help you develop your online presence, draw leads, and interact with your audience. It usually consists of a series of editorial posts that revolve around a central industry topic. For instance, a catering business might publish blog posts on "The 11 Best Appetizers To Serve to A Crowd" or "Stress Free Dinner Parties: Recipes Prepared in Advance". Businesses blog because of the social impact blogs have made.

77% of internet users now read blogs. That is an incredible number. With such numbers, it's easy for business owners to see that 51% consider blogging essential to a cohesive buyer experience. A blog is an online tool that can help build an online presence, generate leads, and engage an audience. Blogs are often composed of a series or articles that focus on a topic of industry expertise. For example, a catering company might post blog posts about "11 Best Appetizers to Serve To A Crowd" and "Stress-Free Dinner Parties - Recipes That Are Prepared Ahead Of Time".

Bloggers need to help the reader understand and grow their knowledge of a subject. You can lose your reader's interest quickly by stating the obvious and going off on unrelated topics. Readers won't come back if they lose interest. Your blog can only gain momentum if you have a loyal readership. Your blog is there to solve problems for your readers and grow your business. All of your blog posts should be geared towards those goals. These posts should be natural tie-ins with issues in your industry, and address specific concerns and questions of your prospects.

It's fine to be conversational in your writing. In fact, we encourage it. The more accessible your writing, the more people will like it. People want to feel that they are doing business with people and not robots. It sounds harsh but it is true. Many bloggers assume their audience is naturally interested in what they have to say. They are still a good person, but it is a fact that no one cares about you or your experiences when they're just starting out.

People care a lot more about what your experience can teach them. There are many blogs out there that aren't the same. There are blogs that get thousands of hits, which can boost a business' SEO and draw in huge numbers of readers. You can also find blogs that go virtually unread. You'll find ideas when you start blogging at random moments -- while running, in the shower, while talking to your mom on the phone.

Although ideas will come to you at random times, they should not be considered random. Not just because the idea is good for you, or something you enjoy personally, it doesn't necessarily make a good company idea. Although it sounds harsh, the truth is that when people start blogging, they assume that their audience will naturally be interested in their stories and interests. But that's not true. This is not a knock on them as individuals.

It's just that people aren't interested in your stories and your experiences when you're still new. People care more about the things you can offer them. It is important to decide what type blog post you will write. Is it a tutorial? Is it a list-based post A post that is curated? A SlideShare presentation? For help on this, download our free templates for creating five different types of blog posts. Once you have a template in place, it will be much easier for you to create your outline.

Organic traffic accounts for the majority of blog traffic. Consumers will search on a search engine for If you have any concerns with regards to exactly where and how to use http://www.yellowpages.com/, you can contact us at our own web site. something they are interested in, and click on your website if you have a relevant topic. There are many organizations out there competing for your attention so make sure you don't make common blog mistakes. Take a look at some companies you do business with. Everybody from your doctor and contractor to your lawyer will likely write an industry-specific blog.

81% of companies consider blogging to be important, useful, or crucial. It's fine to be conversational in your writing. In fact, we encourage it. The more accessible your writing, the more people will like it. People want to feel that they are doing business with people and not robots. You won't be able to create a blog overnight and become the best blogger ever. You won't suddenly be able create amazing graphics to illustrate your blog posts (unless you are already a graphic designer).

Blogs are a great way to drive traffic, convert traffic into leads, build authority in your industry and grow your company. The fact is that blogging can increase the likelihood of organizations seeing positive ROI 13x.