Marketing Ideas - Popular Random Box

Have you seen any shops that sell 'random boxes' ? In fact, I have to say that Plearn has been hearing random boxes for a while now. But not so much Lately, I feel like why do I turn to every shop where there are only random people selling boxes? So I try to search and find this one for fun. In conclusion, Search trend is really rising. Entering this word into Mandala Analytics, I also found Social Talk About about random boxes. I can't resist today. Let's pick up about this random box marketing idea to share.

First, let's get to know the random box together. If anyone has seen or even bought a box before. You probably already know that a random box is a box that randomly takes many things. come in one box where the customer pays a fixed price, but has to win what they will get in that box which really took It's about buying Experience, excitement, excitement, some ignorance. This is to create a Content such as Unbox or open a random box with the audience.
As I said, I enjoyed trying to find the Search Trends of the past 12 months random box. until found that the search trend is really increasing In early August 2021, what people searched for more about this was: A very popular 'seafood random box' from a seafood shop. The rule is to pay Fixed Price, which may have many prices to choose from, for example, pay 500 to win what seafood you will get. Some people have gone and have to cry wow because they got crabs, shrimps and shellfish until they feel that it's worth the price of 500, sure enough.
If Plearn stopped only 12 months ago You probably already understood that this random box trend actually came from seafood. But enjoy trying to pull back the data for 5 years as well until you see another graph. that makes it really enjoyable And this random box trend has been around since the beginning of 2019, which this trend comes from. It is 'Japan' that a group of YouTubers have ordered random boxes from Japan. to win things inside along with their Audience, whether it's a film camera shop Japanese toys or others make this trend popular. But there are people who want to try and order some.

After that, although Search Trends has dropped, but looking at the graph, it must be said that this marketing is still ongoing. didn't go anywhere It also came back to boom in August 2021, where the Index graph is almost equivalent to the year 2019.
Next, let's look at the past 12 months of Social Data. Here, I enjoy using the word 'random box' as the only keyword to extract data from Mandala Analytics. It can be said that the Search Data and Social Data curves in the past 12 months are quite in the same direction (17 Sept 2020 – 17 Sept 2021). Mentions 10,726 mentions, followed by Facebook (6,372 mentions) and Instagram (6,011 mentions).
And if we move to look at the Hashtag Cloud, it will be seen as a random box overview. What kind of random products people are talking about? The random box that in Social is the most popular and popular right now. 'Random stationery box', which is probably something that is popular among students. digital online student Ready to share their own Unbox content quite a lot. But this is even more surprising. Today, not only random boxes, but also 'random envelopes' have also been added. Just change the box to an envelope can do the same. But by the concept, people still have a chance to win what you will get with the price paid.
Next, let's look at the Word Cloud section. We will see more word products. Let us click to see what kind of post it is. Finally, it made Plearn understand that the random box was not only grilled food and stationery. But there is also a random box of Korean idol artists. Inside, there are gift shop products, key chains, stickers, etc. to random doll boxes. And random boxes of clothes are also available. How are you? You've seen this trend. Is there any brand that wants to go back and release their own random boxes or random envelopes yet?

I have to say that because Social Listening Tools today can't collect data from a new platform like TikTok, but because I'm enjoying playing TikTok, I want to share a little that really, random stuffed toy packets are quite popular. Very much, because both the Unbox and the audience seem to be excited and laugh at the same time. Or get the same doll, etc., so anyone who wants to do this random content in addition to Twitter, Facebook, Instagram that has already been seen. Don't forget to do it on TikTok too.
As for the content, what will the content about the random box be like? Today, enjoy using the Mandala's Top Mentions feature to extract the most popular information of each platform as an example. In case any brand will take it as inspiration. To create your own content or continue to develop your own random box or choose these account influencers to crush in the random box campaign as well.

Twitter
Most of the posts on Twitter are those that focus on sales. Giving away items mainly, not really about Content like Unbox. Let's just say it's fun to pick up the Top post to show the sales tactics of online merchants. that they have tricks with using these random boxes to attract attention, such as this post, RT or Retweet to give away or even call the number of followers, etc.

Instagram is another channel that will be heavy on sales. Giving away is the same as Twitter, while channels like Facebook, YouTube, TikTok are more focused on Unbox Content.

YouTube
With Khun Som Marie's channel, I can tell you that there is a channel for random boxes especially, for example, the #Mit Rak Nak Sampling session is the Unbox box with reactions along with the audience.

How are you doing with the random box marketing strategy? To be honest, even when writing this article, I still want to try to order a random box of film cameras to Unbox, so I consider this a very good tactic. I would like all marketers to try and apply this idea to their brand. Your own product, see what can be done with this idea. In addition to helping the brand to be colorful. It can also help boost sales. Because selling random boxes, as we said, we are not selling only products. But we sell experience, sell some excite as well.

as in the case of fresh food products It also helps in the matter of clearing stock as well. Don't throw away the unsold fresh stuff. But it is sold at a lower price according to the quality, sure enough. However, it is recommended that you do not do it often until the Excite disappears. once but can't make it bang until people have to wait for the brand to come back to sell random boxes again and fight to buy This should have been exciting since its launch. Therefore, the first time is very important. Make it good, make it bang. Bring Talk About high, we will get Earned Media or WOM more as well. However, next time. Going to make it as good as before. Otherwise the customer is definitely lost.

Secretly whispering the last piece of social data from the Social tool from Mandala that 96% of the random box sentiments are positive, showing that this view of marketing is very good. People engage with it in a very positive way. Negative, that's fun to watch. There are few, but there are, such as getting the product straight to the cover. which is not caused by our picking But it's a comparison of the real thing with the picture that the shop used to advertise about. Therefore, anyone who does this trick must be careful not to give customers not worth the money.

A little more advice before parting for this article that end of year random box It's a very good idea. Both the context and the season are very good. Don't forget to try to apply it everyone.

As for which brands have done it? What is the result? What learning do you have? Post it in the comments and share. For any marketer who wants to have a tool to measure Social Data trends like this

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