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A brand evangelist is someone who had been hired (you might say "called"), to produce a following for Apple's services to train people in how to convert other people from using another companies computers. An Apple Brand Evangelist is actually train other people in the proper use of Apple equipment. This is not much more advanced than the local pastors appeared to be church.

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In your Bio or About pages, make sure there's an account which people can connect with or be inspired by (or both). Use your story to brand yourself by displaying your value, experience, humanity, individuality as well as stimulate emotional connection with those who read they.

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Avis claimed their brand by turning a disadvantage into their brand once they launched their marketing campaign with "Avis is only Number 2 in rent-a-cars, so why opt with our business? We try harder." Together with cheekiness they leverage further on their "disadvantage" by adding, "The lines at our counters are shorter." That brand has became popular for over 40 generations.

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