Using YouTube For Business: Lauren Luke The Makeup Mogul

Real people sell actual issues, and in Lauren Luke’s case, she sells actually good stuff. Lauren was neither a born businesswoman nor invested a lot in phrases of cash to earn the "Makeup Mogul" title. A simple 27-12 months-old single mom with simply three things in hand, she now has a world-vast presence within the beauty market. These three issues are her make-up skills, a video camera and her make-up bag. And now, she has changed her easy life with an exceptional consumer base worldwide. A cab dispatcher in her early working days, she give up her hated job to develop into a make-up artist the world would look as much as. And she did it so merely that it acquired her all the eyeballs she may ever think about attainable, and fame and fortune too! However, this did not happen overnight. She worked very arduous at combining her ability with a technical idea that’s working for everyone - using YouTube. For the past two years, she’s been showing in self-created "how-to" movies on the totally different facets of make-up.


In these movies, Wedding Dress she talks to you casually. She’s direct, trustworthy, funny and personal, and speaks with none extravagance, boasting and ballyhoo. Soon, users requested her if she could exhibit using her merchandise on the web. This gave beginning to the thought of constructing online films displaying folks how to do eye make-up. There you possibly can see her, sitting on the ground of her house, holding up her make-up brushes and dealing with a really fundamental video digicam, telling viewers all over the world just the way to get the fitting make-up impact. Her consideration to detail, though evident in her make-up skills, does not lengthen to getting that snoring pug out of the room whereas she demonstrated beauty merchandise in her online tutorials. This simply reveals how earthy and natural she is, and the way keen she is to get ahead in life shortly and simply. Her videos are neither sophisticated in model nor are they edited.


Shot at house, they're compelling since they are in complete distinction to the glitz and glamour of professionally made movies. They're just plain in-your-face data segments on the right way to do your face in five minutes, about mascara or what have you. By posting them on YouTube with the username panacea81, she hit on this rising medium which works by being a web-based video sharing community. Instantly, she reached out to tens of millions of girls who didn’t know methods to costume up their faces to accentuate their features finest. At their request, she demonstrated the look of Britney Spears, Amy Winehouse or Cheryl Cole and Leona Lewis’ fashion within the track Bleeding Love - one thing that viewers have watched 2.3 million occasions! She continues to promote magnificence tips and products in a earlier than and after format, so that viewers can see a much reworked Lauren with the proper utilization of the product in question.


In an age the place individuals are tired of being talked all the way down to by specialists who know methods to put on the proper makeup, who look as poised as we could never be, as excellent as a china doll, and as chic as the cover lady of a trend magazine, Lauren Luke's utilization of YouTube for advertising is a welcome change. "No, she’s our present-day Everywoman," says New York Times, "who’s speaking to you and me, to the lady next door, and to the girl in the street. The subsequent part exhibits you the facility of YouTube to get your message throughout. It's not simple however it isn't that powerful, either. All you want is to do something that strikes people on the right word. Take a look at how Luke did it whereas also studying some suggestions that may be useful to you. Because her revolutionary "Marketing through YouTube" mannequin has helped change people’s angle to buy cosmetics after viewing an online tutorial, it compels trend magazines to query their place within the business.