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In this day and age with the continuing march toward media fragmentation, the key to successful small business marketing on the web is through valuable website content.  Produce custom content that provides answers to the questions your customers have.  Focus on the customer's needs.  Help them understand how your products and services will benefit them.  In turn, your small business website will transform into a powerful marketing tool for building rapport, winning new business and improving customer relationships.

The dawn of the digital age has produced an overthrow of the traditional ruling media.  Communication is becoming increasingly more fragmented. If you have a teenager, watch them for a moment.  They're a perfect example of what's coming for new media.  Teenagers don't watch the nightly newscast; they keep up with the world through their favorite Blogs and websites, and streaming video on their smart phones.  And for us older folks, it's mind boggling to watch a teenager simultaneously surfing the web, while watching a cable TV program, while talking on their cell, while texting a friend.  That is a perfect example of just how fragmented media has become!

Minimize the amount of clicking or scrolling visitors must do to access information. The more a user has to click or scroll around to find the information they seek, the more likely they are to give up looking for it. Aim for having at least 400 words on every page of your site by combining pages that have content that falls below this number of words. My consumers, like you, appreciate what is reassuring and familiar. Everybody does it. You see a brand-new book from your preferred author, a new CD by your preferred singer, a new motion picture starring your preferred star, and you can't wait to experience it.

So, a fine way to spread the word is through viral marketing.Viral marketing is essentially an way of getting people to notice your site in a way that spreads by itself. Hence the word ‘viral’. It acts as a virus does.Techniques include; ‘Tell a friend’ buttons, del.i.cious, ezines, ebooks, etc…For further information on viral marketing, see the following article: "Viral Marketing Guide".Forum ParticipationJoin two or three GOOD forums relating to your website.

Publishers may republish this article, provided the article is used in its entirety and without modification; including copyright notice, author biography and all website hyperlinks with anchor text. Links must not use "no follow" attribute. It is imperative that all of your webpages have titles. Forgetting to include titles while designing your website can have disastrous consequences. The biggest reason is that it makes your website development look unprofessional when there is no title, both on the webpage itself, and website developer in delhi also on a search results page.

Search engines also place heavy emphasis on titles when determining the content of your website. Remember to utilize keywords, and make your titles descriptive. Your ability to mold and adapt your small business marketing with custom website content is the golden goose at the heart of a successful small business website.  For e-commerce sites selling products online, your content is a great marketing tool for converting more sales and decreasing shopping cart abandonment.

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