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Terminology greatly affects how people perceive value. Call something a "brochure" and no one will want to pay for it. Call it a "booklet" and it sounds small and insignificant, perhaps worth up to four or five dollars. Call your digital document an "e-book" and people instinctively compare it to tangible books and will pay no more than what they'd pay for something they can pick up at the bookstore. Indeed, according to Angela Adair-Hoy, co-owner of Booklocker.com, the magical price point for e-books is just $8.95.

"Special report." In the business world, people will spend much more money for timely business information or instruction when it's called a "special report" than for an "e-book." A dollar per page is not unusual -- $4.00 or $5.00 for four pages, $97 for 90 to 100 pages. My research turned up many even higher priced special reports, where the author already had impressive credentials, such as $195 for a 114-page report from usability guru Jakob Nielsen's firm and $945 for a 245-page report on Russia's aerospace industry from Jane's, a well-known U.K.

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A writer I know sells 120 pages of printed material, divided into eight lessons, as a $295 course. The price includes feedback from the instructor on assignments, which most purchasers do not get around to submitting. Likewise, copywriter Joe Vitale has charged as much as $1,500 for a limited-enrollment seminar consisting mainly of five e-mailed lessons. In the initially stages of the war, the Germans carried out a lot of bombings of towns and cities in Poland (1939), like the capital Warsaw (also bombed in 1944), with WieluD getting the 1st city destroyed by 75%.

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