Professional Advice Is ‘TheÂ’ Device For Website Improvement

Traditional media is gasping for breath -- bleeding out on a cold, lonely street corner in cities across the country.  The once mighty television networks are pumping out reality show after reality show, desperately trying to get a pulse.  And newspapers are being crushed to death by the sheer volume of free information online.  Who wants to buy a newspaper when you can log onto your favorite news website and get the same information, more conveniently, and for free.  And in the same vein, who wants to watch their favorite TV show when the network dictates, when you can watch it online for free, whenever you want?

The dawn of the digital age has produced an overthrow of the traditional ruling media.  Communication is becoming increasingly more fragmented. If you have a teenager, watch them for a moment.  They're a perfect example of what's coming for new media.  Teenagers don't watch the nightly newscast; they keep up with the world through their favorite Blogs and websites, and streaming video on their smart phones.  And for us older folks, it's mind boggling to watch a teenager simultaneously surfing the web, website development while watching a cable TV program, while talking on their cell, while texting a friend.  That is a perfect example of just how fragmented media has become!

Honestly, no matter how impressive the company website is, most people's eyes just glaze over when they get there. There is usually too much information, the product and opportunities are all running together, and it's difficult to contact anyone real if you have questions. It's intimidating. If you are sending traffic to a company replicated website with classified ads and business cards, you are losing money. Creating valuable, memorable and motivating content for your website is a powerful marketing tool for your small business marketing.  With so much information online, it can sometimes be a chore to identify website content that is valuable to your customers.

You're probably wondering how choosing valuable website content applies to your small business marketing?  You may be thinking, "but I run a home based business – aren't I too small for this to have an impact on me?"  Sadly, you'd be mistaken!  Before we get into the importance of website content on your small business marketing, let's take a look at how the internet is changing the face of media and what this means for you.

Traditional media is gasping for breath -- bleeding out on a cold, lonely street corner in cities across the country.  The once mighty television networks are pumping out reality show after reality show, desperately trying to get a pulse.  And newspapers are being crushed to death by the sheer volume of free information online.  Who wants to buy a newspaper when you can log onto your favorite news website and get the same information, more conveniently, and for free.  And in the same vein, who wants to watch their favorite TV show when the network dictates, when you can watch it online for free, whenever you want?

When you get a website of your own, you can optimize it for search engines and get totally free traffic. Having a “Company customized website” (the one provided by the company you just decided to work with), you typically cannot change their website, and if you can, the changes you can make are extremely limited.

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