Difference between revisions of "How Does Lisa BLACKPINK s Music Trend Make Brands Sell Products"

If talking about Thai people who are very famous in Korea Many people must know "Lisa", a Thai member of Blackpink for sure on September 10 this past. Lisa has released her first solo album. And if anyone enters a social media app, they will probably see many people talking about it. Or share about the music MV full page of the feed of course.<br>With this hot trend The team did not miss out on using Mandala Analytics tool that is a Social Listening Tool to collect information about Lisa online for marketers. And the business owner sees that Lisa's music trend will help brands sell products. and how to service In the future, when there is a new trend, this case can be used as an example in marketing.<br>How strong is the Lisa trend?<br>If anyone is not a fan or follows Lisa, you are not sure how hot Lisa is, right? So let's first prove that Lisa's trend is really hot without even thinking about it.<br>We will use Mandala Analytics' Cosmos Trends function that helps update trends from social channels in real time. It was found that the search for topics related to Lisa on September 10 ranked in the top of Google Trends Thailand for many topics as follows.<br>• 2nd place: Lisa 200K+<br>• 4th place: 50K+ tiara (jewelry that Lisa wears in LALISA MV)<br>• 6th place: LISA 20K+<br>• 9th place: Lisa Biography 20K+<br>How much do Thai people talk about Lisa?<br>Data in Mandala Analytics from using the search terms "Lisa" and "Lisa" in the first 7 days of the song's release (September 10 - 17, 2021), found that Thai people spoke about Lisa up to 32,786. Post and get people engaged with Lisa, whether it's emojis, likes, comments, shares, or views a video up to 30.2 million times in just 1 week.<br>Especially on the YouTube channel that has reached 18 million engagements. It must be said that this amount comes from the videos that other channels do about Lisa. It is not related to the views of the music video in any way. <br>What issues can brands pick up for marketing?<br>Of course, the Lisa trend that Thai people talk about a lot. Must create opportunities for marketers or content creators to create content that people are interested in following, promoting products and services for sure. Let's see how from using Mandala Analytics to collect historical data within 1 week after the song's release. Will there be any outstanding points that should be used?<br>1. Promote good things from Buriram Lisa's hometown<br>Many people may not know that Lisa's birthplace is in Buriram province. And from an interview on the WOODY SHOW program, Lisa said that she misses her wanting to eat meatballs standing behind Buriram train station that her mother used to take to eat when she was a child, causing fans who want to try to eat meatballs, stand and eat like Lisa went to eat.<br>stream of meatballs standing to eat<br>Only Lisa spoke about the meatballs standing and eating. People online have posted 700 messages about the meatballs, and it has reached 1.9 million engagements. (Only messages between 10 - 17 Sep 2021)<br><br>Meatballs stand to eat. Sales have skyrocketed.<br><br>Interview tape of the page "Khaosod - Fresh News" of the meatball restaurant standing to eat Aunt Nok gave an interview that during the covid period, tourists have decreased causing the income to disappear by more than 50%, but after Lisa mentioned that she only wanted to eat, the fans went to buy and eat until the sales came back up. Until recently, the meatballs standing to eat at Aunt Nok's restaurant have invaded Bangkok. First place at Red Diamond, Soi Ladprao 71 branch and plans to open a booth for sale in Paragon soon as well. <br>Born to eat meatball festival<br>with a strong stream of meatballs standing to eat Buriram Province organizes a meatball festival for 7 days from September 17-23 at Buriram Railway Station. It is an opportunity to promote good things of the province. Encourage fans to come to Buriram to follow in Lisa's birthplace. and generate income for merchants as well <br>Opportunity to promote other good things related to Buriram<br>The important thing is that there are not only meatball shops that will benefit. Because of course, the good things from Buriram are not just meatballs standing and eating. But other businesses that can catch the trend for people to experience the Lisa style will also get more customers. <br>Other brands can also pick up related goodies to promote as well. For example, the promotion of the meatball-patterned hair clip in Lazada's app, following the Lisa trend, led to more than 1,176 engagement with the post. Yes<br>2. Cover as Lisa<br>The outfit that Lisa wears in the music video. And the music teaser has a lot more than 10 sets, and every set is very beautiful, so people want to dress like Lisa. But there is one dress that has been talked about a lot. It is a Thai dress from the famous Thai fashion brand ASAVA, together with the rudklao top that is adorned on the head of the brand Hook's by Prapakas that Lisa wants to clearly convey Thainess. Full hearts of Thai fans.<br>Flow Cover Lisa<br>Celebrities in the industry and Thai people flock to the trend by dressing like Lisa to show off a lot online. Examples of Thai dresses in Instagram photos: @djoung with 239K followers and @krungor with 269K followers.<br>tiara, sales soar<br>News from the page "PPTV HD 36" can be seen from the picture that people come to buy. "Radklao Yod" and "Chada" in the Sampeng market a lot. which is caused by Lisa wearing "Radeklao Yod" in the LALISA music video, in addition to receiving the attention of 100 Thais who asked per day, also had the opportunity to export to foreign countries such as China, Myanmar, Tibet, Cambodia, where customers inquired as well. too<br>Sales Opportunities from Cover Lisa<br>It is clear now that everyone wants to be Lisa as much as possible to the point that they invested in buying a Tiara Yod to Sampeng. This is an opportunity for brands to fill in people's needs. For example, a jewelry brand. Clothing, cosmetics, and photo booth rental locations If there is an item that helps to change the look Can change the scene to Lisa It is a golden minute that should not be missed in the sale.<br>From the example of the page "Like to Shop - ShobShop" that posted a collection of every look in the LALISA music MV for people to follow and buy on LAZADA with 9,363 people participating and having Tag a friend's name to follow and buy in many comments too.<br>3. Reaction Song Lisa<br>Making a reaction to Lisa's song is also something that people are interested in a lot. Only the reaction videos and music MVs on YouTube from Thailand's channels can get participation, such as views, likes, or comments to 6,805,250 Engagement. I have already made millions per video.<br>Opportunity to promote products and services<br>Just a reaction to Lisa's song makes fans feel that the brand likes Lisa too. This is what makes fans feel that brands are one and the same. resulting in wanting to follow Want to get involved with the brand as well, such as commenting under a post or pressing an emoji. And brands have the opportunity to increase their followers. and selling products service is possible too<br>For example, the "Major Group" page also updated that Lisa's music video has been released. Along with having a little more advertising for its own cinema, it has already gained 39,535 Engagement, with over 300 comments.<br>Another example is from the page "KruDew TOEIC Online Tutoring Guaranteed 750 Points" is an English language institute. Post to educate the translation of the lyrics in the English verse what it means to translate into Thai. Along with inserting a link to contact messages for people who are interested in learning English as well, the participation has reached 9,215 Engagement, especially the number of shares is up to 2.2K already. This is a great opportunity to promote the institution to people. Really interested from Lisa's trend.<br>Summary  of Lisa BLACKPINK's trend with sales opportunities<br>1. People want to feel part of their favorite artists: whether it's tracking the places where artists have been. , the food that the artist likes to eat, make-up or dress, etc. A brand that responds to these needs will have the opportunity to generate a large number of sales.<br>2. People are interested when brands are interested in the same thing: brand posting. and support what a group of people like will make those people want to participate as well Whether it's following, commenting or [https://mandalasystem.com/ การตลาดออนไลน์] sharing a post. This will be an opportunity to promote the brand to a wide audience. and can get more customers as well<br>3. Following the trend makes you feel part of society: Not everyone is a fan of Lisa. But when you see that your friends talk about Lisa, go in the tracks or dress up like Lisa. I will feel that I want to follow the trend like others do not want to fall out of trend. and will make yourself feel part of your friends Therefore, the brand should not overlook the various trends that are becoming famous, whether or not they may turn around and generate huge sales at all.<br>Using Mandala Analytics tool to collect information that happens online. This will allow brands to find opportunities to sell products and services based on the needs of people in the online world. Including various trends that are popular in real time around the world at a glance. The sooner a brand finds an opportunity, the more it will be able to sell the products that people want before the competition. Especially in the times when big fish are not as important as small fish but eat prey faster.<br>Mandala Analytics can also be used to expand your business in many ways. whether it is used to analyze weaknesses brand strengths Find ideas for product development or content creation. until watching the movement of competing brands