Difference between revisions of "Have You Ever Wondered Content Like Dogs Or Cats More Popular In 2021"

Did you know that COVID-19 has made the pet market? and the fodder grows in a flash Because people who work at home feel lonely and want to raise more animals. Data from springnews shows that in the first four months of 2021, the Thai pet food market has made 16.7 billion baht, which is more than 40% growth in revenue. Get it in 2020<br>So today we're going to take a look at the content about dogs. And the cat this year, see what people are talking about. and how much are interested What issues are there that people are interested in? For marketers or business owners to use as marketing ideas with pets. By using Mandala Analytics tool which is a Social Listening Tool to collect data.<br>The trend of "dogs" and "cats" in Thailand<br>Looking at the graph of the overall search traffic for "dogs" and "cats" this year from Jan 1 to Sept 30, 2021, it can be seen that the search volumes of these two topics are similar. all year round But overall searches for cats are always higher than dogs. Especially on Aug. 15, searches for cats were significantly higher than dogs. There must be something special about cats happening today. And we will go to find the answer from the data in Mandala Analytics later.<br>Compare the data of "dog" and "cat" in Mandala Analytics.<br>According to the Mandala Analytics report,  there are 256,357 mentions of "cats" online and more people engage with posts than "dogs". 67.1 million engagements, but "dog" has 96,111 posts and 25.7 million engagements (data collected from Jan 1 to Sept 30, 2021).<br>What issues make people more interested in "cats" than "dogs"?<br>Using the Mandala Analytics tool, explore the data. It was found that the issues that make people more interested in cats than dogs in the top 3 are caused by the POPCAT game trend, news about Thai cats being beaten to death. and Lisa's cat BLACKPINK<br>• POPCAT game stream<br>"POPCAT" is an open-mouthed cat game that just hits the screen. and the cat will open its mouth, just the cat opens its mouth 1 time per click is considered to score 1 point. On August 15, you will find that people in the online world talk a lot about POPCAT because Thailand can score number 1 in just overnight which can score more than 20 billion points ever<br>Want to know how hot POPCAT games are? Why do Thai people play in the whole country? Click to read the article "POPCAT stream" to continue. <br>• Ponzu cat being attacked<br>According to a post on the "Thailand Vision" page, it was reported that at 5 p.m. on April 4, a boy broke into the leash of Suchanan Aksornnan's cat named Ponzu. Mr. Rung who works as a chef shocking the cat and died Thus causing a quarrel to the point of assaulting each other's bodies.<br>After that, there was an overwhelming discussion of encouragement on social media through #JusticeforPonzu The news of the cat being shocked to death made people who love cats feel very sad. No wonder this news has received so much attention.<br>Lisa, a Thai member of BLACKPINK who has 62.2 million followers on Instagram, has opened a new Instagram account. @lalala_lfamily to their own pets on 19 Sept. The L family members consist of 5 cats (Leo, Luca, Lily, Louis, Lego) and 1 dog (Love). And talks about Lisa's younger siblings on social media a lot.<br>Examples of content about "dogs" that people are interested in<br>The content that people are interested in about "cats" and "dogs" are similar, is the story of the owner taking cute photos or videos on social media. and telling jokes about pets<br>• Content sharing cute pictures<br>image sharing content Pet videos or pet videos are the number 1 favorite on the online world because they are so cute that people want to get involved, whether it's likes, emojis, shares or comments. It's not difficult at all. In a preview of the page "Duke Bhanudej", actor Duke Panudej shared a picture of his own gang of furry dogs. until reaching 76,467 Engagement<br>• tell a joke<br>Besides cute pet-themed content, people also love pet jokes. An example in this clip from the page "Backbone MCOT" shares a clip of a golden dog playing mud and helping fun farming. until the participation reaches 63,852 Engagement<br>Marketing opportunity with "dogs" and "cats" <br>Since pet-themed content is what attracts a large number of people from the cuteness of the younger siblings, marketing using pets to attract customers is a must. Try to use it as well.<br>3 Reasons Why Brands Should Use Animals in Marketing<br>1.  People who like animals that act like people.<br>A person is an animal that resembles a person, such as an animal that walks on two legs. It doesn't matter whether the animals are real or made from CGI, as long as they look or behave like humans. It can result in consumers feeling a connection between themselves and [https://mandalasystem.com/ mandalasystem.com] the animal and the brand.<br>2.  Eye-catching animals and make it memorable<br>Brands that use animals in their advertising make it easier to attract people. And animal-based brands such as GEICO, an auto, motorcycle, home and other insurance company, tell their insurance stories through the gecko chameleon animal character that sounds like the GEICO brand name, making the brand name memorable. easy Plus people also like the cuteness of the chameleon as well.<br>3.  Animals Make Brand References Relevant and more reliable<br>Animals help brands achieve success through tie-ins with products or brand promises, such as advertising the softness of Scott tissues, comparing the softness of tissue paper to the softness of a dog. and so soft that the dog sleeping on the paper sleeps comfortably. Make people who can not imagine the softness. Can be easily understood too.<br>Examples of pet marketing<br>For brands that don't have an idea to market and promote their products with pets, they can use their dogs or cats to take pictures with their products. Attract people to be interested and want to stop watching more brand content as well. Acting funny or doing weird poses will make people more interested in photos than normal photos.<br>Top page about "dog" and "cat" <br>The list of Top10 Facebook Pages in Mandala Analytics, sorted from the pages with the most engagement (engagement) to be an example for marketers or business owners who want to hire to promote products or services. Including viewing samples of dog and cat content as an idea for marketing as well<br>Content Summary: Dog or Cat style<br>1. Thai people are constantly searching for and paying attention to cats and dogs. Based on search traffic trends in Google and from the data in Mandala Analytics, there are many pages about content-producing pets online. <br>2. Dog-themed content Cats make people pay attention. and would like to participate in high From being attracted with cuteness, funny, and sharing weirdness with people online to share experiences. or share a lot of opinions<br>3.  Advertising with pets makes brands more connected, memorable, and trustworthy. Because people can imagine the connection between a product and an easily recognizable animal, for example, the softness of toilet paper is like the touch of a dog's fur.<br>Mandala Analytics makes it easy for brands to discover insights about topics of interest and their products and services. and can do it in a quick time We can see what interesting topics people are talking about online. This allows us to find business opportunities from examples of successful pages. as well as to compare our brands with competitors like an example of a comparison between dogs And the cat can, too.