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"CTR." CTR is the acronym for "click through rate," the ratio belonging to the number of banner view versus the number times visitors have "clicked through" to your website. CTR is expressed as a percentage, so a click through rate of 1% means that for every 1,000 banner views, 10 visitors have clicked by way of your world wide web.

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"CPM." CPM is an acronym for "cost per M," where "M" may be the ancient Roman numeral for 1,000. Translation: CPM could be the price your enterprise will pay to have its banner advertisement displayed 1,000 times on a website, e.g, the cost of 1,000 banner beliefs. So, for example, generally if the escorts london CPM in promoting on a site is $80.00 your business will pay $80.00 you can find 1,000 banner views.

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"ROS." ROS is the acronym for "run of site," which simply makes certain that a banner is displayed on every page in a website, when compared to being displayed only in a definite category of a website or only any particular keyword is created a web presence.

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